Hobson
Get early access

Switch from Gorgias without guessing

Give Hobson a Gorgias API key and it drafts a reply to every new conversation on your live traffic, sending nothing. Compare its drafts with what your team actually sent, then move over one kind of question at a time.

Get early accessHobson vs Gorgias

Five steps, at your pace

  1. Step 1

    Connect Gorgias with an API key

    Add your Gorgias subdomain, account email and an API key from Settings, REST API in Gorgias. Hobson imports your tickets, customers, macros and tags. No DNS or mailbox changes.

  2. Step 2

    Let Hobson shadow your team

    Hobson picks up each new Gorgias conversation, drafts a reply and decides what it would do. Nothing reaches your customers, and your team keeps replying in Gorgias as usual.

  3. Step 3

    Read the Compare view

    For every conversation your team answers, Hobson shows its draft next to the reply your team sent and whether they reached the same resolution.

  4. Step 4

    Point your support email at Hobson

    When the numbers look right, connect Gmail or forward your support address to Hobson. Ask us for a full history import at the same time.

  5. Step 5

    Cut over and go live per category

    Your team answers in Hobson from now on. Each category, such as order status or returns, can send on its own once it has a track record. The rest wait for approval.

Why test before you switch

Hobson doesn’t go live the day you switch it on. It recommends auto-send for a category only after at least 20 reviewed outcomes, with a 95% confidence lower bound of 70% or more acceptable and facts changed in no more than 10% of replies. Shadow mode lets you watch that happen on your own customers before anything changes for them.

You also see what it would cost. Hobson is one flat price in pounds with unlimited seats, so use the cost calculator to put your Gorgias bill next to it.

Questions

No. A conversation that came in through Gorgias can’t be sent from Hobson at all. Hobson records what it would have sent and compares it with your team’s reply.

Tickets, customers, macros and tags. Rules and automations, help centre content and voice history don’t transfer. Hobson learns your tone from your best past replies.

New conversations Hobson drafts in shadow mode count, because Hobson does the work. Imported history doesn’t count.

Long enough for your main categories to build a track record. The 14-day free trial is usually enough to see the Compare view fill up for your busiest kinds of question.

Yes, while you test. Hobson covers email, live chat, Instagram, Messenger and contact forms. If you rely on voice or SMS, Hobson doesn’t offer those today.

Gorgias is a trade mark of its owner. Hobson is not affiliated with it. Page updated 11 October 2026.

Put Hobson on duty.

Connect your inbox in a few minutes. Hobson drafts, you approve, and nothing reaches a customer until you say so.

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